Independent paint retailer benefits from bespoke consumer shipping solution

Paintshed (Scotland)

Brief

• To streamline packaging range and give ownership to new provider
• To ensure packs as efficient as possible
• To upscale delivery to give greater flexibility

Design

The process commenced with a full packaging audit and very early in the process it was established that Boxshop had captured customer confidence with their corrugated packaging knowledge.

During the audit outer box dimensions were established that would bring greatest levels of flexibility, and board grades were discussed to ensure product would arrive intact. Packaging failure was not an option due to the contents being shipped.

Pallet quantities were also reviewed and stock and serve options established for certain lines.

The board grades were initially specified by the customer, as they had been using grades advised by their third-party courier.

Almost all packs utilised a robust 135KT BC apart from the smallest packs which saw a strong single wall board option chosen.

We ended up making nearly them all in a robust 135KT BC. The only ones not in this grade are the very small where we tried a number of different grades before settling on a string single wall.

Outcome

A new range of bespoke branded packaging was created to ensure the safe shipment of paint products from each warehouse direct to trade or consumer.

A selection of different sized FEFCO code 0201s made up most of the range with an 0427 being utilised for the sample pack to give more a gifting feel.

Each box size was dictated by the pulp fitments they have to hold the product in space. Our range of boxes was developed to ensure movement of product inside the outer box was all but eliminated.

All customer objectives were met through a bespoke design that protected product by minimising the impact as the pack travelled through the courier and postal network.

This included the creation of a bespoke packaging solution, enhanced customer branding on the packaging range, cost savings, a 100% recyclable solution and greater control over stock and deliveries by establishing open and regular lines of communication with our customer service and sales team.